According to a recent study by Transportation for America, more than 76,000 Americans have been killed while crossing or walking along streets in the last 15 years. And despite increased spending on pedestrian safety, the number of pedestrian deaths in the U.S. continues to rise.

The problem has been particularly severe in New Jersey. According to the New Jersey Division of Highway Traffic Safety, 2009 saw 130 pedestrian deaths in New Jersey through the end of October. This marks a 21 percent increase from the same period during 2008. The increase comes despite a 17 percent drop between 2006 and 2008.

While New Jersey transportation officials debate the best course of action to combat this sudden increase in pedestrian deaths, both drivers and pedestrians can implement some basic strategies to protect themselves and others.

Precautions for Drivers

To be especially prudent where pedestrian safety is concerned, drivers should:

• Avoid using electronics, including cell phones and MP3 players, while driving. Never send or read text messages while driving and, if a phone call is necessary, always use a headset with voice-activated dialing.
• Always obey the speed limit. Speed limits are reduced in areas where pedestrian traffic is high. Slowing down enables a driver to stop quickly if a pedestrian steps into the street.
• Leave a car length between the vehicle and the crosswalk when stopping at a crosswalk. This enables pedestrians and other drivers to see clearly.
• Be cautious of pedestrians who have the right of way in the crosswalk when turning at an intersection.
• Look carefully for pedestrians when backing up.
• Keep windows clean and clear of obstructions for maximum visibility.
• Never pass a vehicle that is stopped for a pedestrian.

Precautions for Pedestrians

Because drivers are often distracted, pedestrians must use caution when crossing or walking along streets. Pedestrians should:

• Always use crosswalks and never walk against a signal.
• Never jaywalk, no matter how clear the traffic may seem.
• Wear bright, reflective clothing at night, and during early morning and early evening hours.
• Always walk on the sidewalk when available. If there is no sidewalk, walk off the side of the road facing traffic.
• Always look both ways when crossing driveways or alleys.
• Always look both ways, even with a walk signal. Be especially cautious of drivers turning at left or right.
• Remain alert and pay attention to traffic. While walking, avoid reading, using electronic devices or other activities that distract you from traffic awareness.
• Be aware of vehicles backing up or turning in parking lots.

What to Do if You Are Involved in an Accident

Despite everyone?s best intentions, accidents do happen. If you are a driver or a pedestrian involved in an accident, you may be entitled to compensation for your injuries. An experienced personal injury attorney can provide advice about your legal options and can help you understand your rights.